{"id":1084,"date":"2026-01-17T16:33:58","date_gmt":"2026-01-17T15:33:58","guid":{"rendered":"https:\/\/www.wakeupshakeupthrive.com\/?p=1084"},"modified":"2026-01-18T07:19:36","modified_gmt":"2026-01-18T06:19:36","slug":"work-doesnt-stop-at-65-and-neither-do-we","status":"publish","type":"post","link":"https:\/\/www.wakeupshakeupthrive.com\/fr\/work-doesnt-stop-at-65-and-neither-do-we\/","title":{"rendered":"Work Doesn\u2019t Stop at 65 \u2014 and Neither Do We!"},"content":{"rendered":"

As we celebrate International Workers\u2019 Day \u2013 May 1st<\/a>, we at WUSUT are reflecting not only on work, but on working longer<\/em>, differently<\/em>, and on our own terms<\/em>. We recently read the new World Economic Forum white paper on<\/a> Future-Proofing the Longevity Economy<\/em><\/a>, and it affirmed everything we\u2019ve been observing and championing in the past 5 years through our work with individuals and organizations.<\/p>\n\n\n\n

The idea that age 65 marks the finish line is outdated<\/strong>.<\/p>\n\n\n\n

The truth is the longevity revolution is here, and we\u2019re all living it. The question now is: how do we future-proof our working lives in a world where we might have 20, even 30, vibrant years beyond what used to be considered \u201cretirement age\u201d?<\/p>\n\n\n\n

WAKE-UP: The New Shape of Work<\/h3>\n\n\n\n

Forget the old life model of \u201cwork-school-retire-expire.<\/em>\u201d Today, we live in loops\u2014learning, contributing, resting, reinventing. We like to think of it as  \u201cwork-school-rewire-thrive<\/em>“<\/strong> (and, yes, of course, eventually\u2026expire).<\/p>\n\n\n\n

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By 2050, one in six people globally will be over 65, and the 50+ demographic already controls over 50% of global consumer spending.<\/p>\n<\/blockquote>\n\n\n\n

The WEF points out that economies, workplaces, and individuals must all adapt. This includes investing in upskilling and career mobility later in life, combating ageism in hiring and firing, and creating flexible roles that optimize the incredible experience of older professionals.<\/p>\n\n\n\n

\"Article
WEF: Future Proofing the Longevity Economy<\/figcaption><\/figure>\n\n\n\n

SHAKE-UP: Time to Rethink \u201cRetirement\u201d<\/h3>\n\n\n\n

So many people we speak with and work with don\u2019t resonate with the word retirement<\/em>. It feels too final, too disconnected from the energy and curiosity they still have. What we\u2019re seeing instead is a rise in second acts<\/em>, portfolio careers<\/em>, and purpose-led work<\/em> that begins, not ends, in one\u2019s 60s and 70s. Check out the inspiring and thought-provoking diagram from the WEF report below. The report highlights that people over 50 are starting businesses at higher rates than any other age group. And by the way, entrepreneurs in their 50s are almost twice as likely to start an extremely successful company as 30-year-olds.<\/a> Studies further show that mixed-age teams bring richer problem-solving and stronger decision-making. Longevity isn\u2019t a liability\u2014it\u2019s a competitive advantage. But only if we prepare for it.<\/strong><\/p>\n\n\n\n

THRIVE: The 4 C\u2019s for Future-Proofing Careers<\/h3>\n\n\n\n

So, what does it take to thrive in this new era of extended working life? 4C\u2019s<\/strong><\/p>\n\n\n\n

Curiosity<\/strong>\u2014actively exploring and learning new skills and technologies. Clarity<\/strong>\u2014knowing our values and how we want to use them to impact and influence. Community<\/strong>\u2014surrounding ourselves with people who reflect our ambition and energy. Courage<\/strong>\u2014to challenge limiting beliefs (our own and others) about what\u2019s possible at any age.<\/p>\n\n\n\n

Let\u2019s not forget employers. <\/strong>A 5th “C” \u2014 Companies<\/strong> that invest in age-inclusive policies, intergenerational collaboration, and well-being for older workers will retain talent and make the best of it. If your organization isn\u2019t yet considering longevity, it\u2019s not too late to lead the change.<\/p>\n\n\n\n

This is the core of what we do at Wake-Up, Shake-Up, Thrive!<\/h3>\n\n\n\n

Don\u2019t grow old waiting!<\/h3>\n\n\n\n

<\/h3>\n\n\n\n

This May, Let\u2019s Celebrate ALL Workers\u2014At Every Age<\/h3>\n\n\n\n

On International Workers\u2019 Day 2025, we at WUSUT are honoring labor AND lifelong<\/em> contributions.<\/p>\n\n\n\n

Whether you’re navigating your next chapter, considering a new venture, or staying steady in a role you love\u2014remember, you\u2019re not behind. You\u2019re exactly on time for the future of work.<\/p>\n\n\n\n

Let\u2019s wake up to what\u2019s possible, shake up old narratives, and thrive in the full length of our lives.<\/p>\n\n\n\n

Because work doesn\u2019t stop at 65\u2014and neither do we.<\/h3>\n\n\n\n

With energy, Ellen & Dominique<\/strong><\/p>\n\n\n\n

\n

NEW! Download our Future-Proof Employer\u2019s Guide to a 50+ Workforce\u201d for key insights and strategies to optimize the full potential of your experienced employees <\/em><\/strong>HERE<\/em><\/strong><\/a> (English or French).<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n

__________________________________<\/em><\/strong><\/p>\n\n\n\n

Images Above<\/h3>\n\n\n\n

Rosemary Smith \u2013 Age 79 (in 2017)<\/em><\/strong><\/p>\n\n\n\n

Irish former rally driver who made history in 2017 as the <\/em>oldest person to drive a Formula 1 car<\/em><\/strong>, defying stereotypes about age and speed. A trailblazer for women in motorsport since the 1960s.<\/em><\/p>\n\n\n\n

Sir David Attenborough \u2013 Still active at age 98 (2025)<\/em><\/strong><\/p>\n\n\n\n

World-renowned British broadcaster and naturalist, celebrated for bringing the wonders of nature to millions through groundbreaking documentaries like Planet Earth and The Blue Planet. A global voice for conservation for over 60 years.<\/em><\/p>\n\n\n\n

Diana Ross \u2013 Still performing at age 81 (2025)<\/em><\/strong><\/p>\n\n\n\n

Legendary singer and performer, originally the lead singer of The Supremes. She became a global icon in the 1960s and continues to tour and inspire with her timeless stage presence and voice.<\/em><\/p>\n\n\n\n

Mick Jagger & Keith Richards \u2013 Both 81 (2025)<\/em><\/strong><\/p>\n\n\n\n

Founding members of The Rolling Stones, they have defined rock and roll for six decades. Still touring globally, their energy and relevance prove that creativity and performance don\u2019t have an expiration date.<\/em><\/p>\n\n\n\n

Ralph Lauren \u2013 Active at age 85 (2025)<\/em><\/strong><\/p>\n\n\n\n

American fashion designer and business mogul who founded the <\/em>Ralph Lauren Corporation<\/em><\/strong> in 1967. Known for building a timeless brand around classic American style, he remains involved in creative direction and public presence.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

As we celebrate International Workers\u2019 Day \u2013 May 1st, we at WUSUT are reflecting not only on work, but on working longer, differently, and on our own terms. We recently read the new World Economic Forum white paper on Future-Proofing the Longevity Economy, and it affirmed everything we\u2019ve been observing and championing in the past […]<\/p>","protected":false},"author":74173,"featured_media":1085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[39],"tags":[],"class_list":["post-1084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aging-workforce"],"_links":{"self":[{"href":"https:\/\/www.wakeupshakeupthrive.com\/fr\/wp-json\/wp\/v2\/posts\/1084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wakeupshakeupthrive.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wakeupshakeupthrive.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wakeupshakeupthrive.com\/fr\/wp-json\/wp\/v2\/users\/74173"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wakeupshakeupthrive.com\/fr\/wp-json\/wp\/v2\/comments?post=1084"}],"version-history":[{"count":0,"href":"https:\/\/www.wakeupshakeupthrive.com\/fr\/wp-json\/wp\/v2\/posts\/1084\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wakeupshakeupthrive.com\/fr\/wp-json\/wp\/v2\/media\/1085"}],"wp:attachment":[{"href":"https:\/\/www.wakeupshakeupthrive.com\/fr\/wp-json\/wp\/v2\/media?parent=1084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wakeupshakeupthrive.com\/fr\/wp-json\/wp\/v2\/categories?post=1084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wakeupshakeupthrive.com\/fr\/wp-json\/wp\/v2\/tags?post=1084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}